Jaren Jackson Jr. Season-Long
Community Assist Award Campaign
May 2022
Each month of the regular season the NBA recognizes a player for their work in the community. At the end of the season, each player is recognized as a nominee for the season-long NBA Cares Community Assist Award and fans have the opportunity to vote online and via social media.
As the main lead for the campaign, my responsibilities included:
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Worked with the marketing team to create targeted ads for votes
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Coordinated web, e-newsletter, and Grizzlies mobile app inclusion
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Requested creatives and media needs
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Managed social media, in-game, and external promotion
While Jaren Jackson Jr. did not win the award, this was the closest a Memphis Grizzlies player has come to winning.
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GrizzBowl
October 2022
The Memphis Grizzlies hosted our inaugural GrizzBowl event in 2022 to raise money for St. Jude Children's Research Hospital through team and fan engagement. Fans had the opportunity to purchase a ticket and join players and coaches for a night of bowling.
In preparation for the event, I worked on the promotional and social media needs. Day of duties included set up, capturing social media content and working with players and coaches to ensure they engaged in each portion of the event.
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