Resume

Experience

Social Media Associate

Charlotte Hornets

Deliver content for all @hornets social media channels including Instagram, X (formerly Twitter), TikTok, Facebook, Threads, Snapchat, Youtube, and LinkedIn
Assist with coverage of the team and players (practice, in-game, interviews)
Identify and stay up-to-date with trends
Created more than 1.5M engagements through vertical video content
Ideated numerous high performing posts (Finish the Lyrics - over 3.9M impressions; Media Day through .5 - over 3.8M impressions)
Use Slate to create content that aligns with our brand
Help maintain the social media content calendar
Use our social tone and voice to connect with fans on various social media platforms
Clip and post in-game highlights
Collaborate and build relationships with numerous departments in the organization including Video, Basketball Operations, Partnerships, Corporate Social Responsibility, Web, Marketing, Public Relations and more
Maintain all Storyteller content on our website and Mobile app
Identify and implement influencer marketing opportunities
Assist with photography, as needed

Foundation Content Coordinator

Foundation Intern

Memphis Grizzlies

Developed the @grizzcommunity content calendar and contributed to @memgrizz and @memphishustle content calendars
Supported social team with strategy and ideation
Assisted with coverage on game days and at events
Created and shared content that showed the work and impact of the Memphis Grizzlies and the Community Engagement team
Used various channels to promote community activations including social media channels, in-game pieces, videos, articles, blog posts, newsletters, website, and more
Increased the Grizzlies community Instagram page following by more than 50% in 18 months
Collaborated with other social media team members to keep up with trends and relevant social analytics, platforms, and software

Appalachian State University

BS, Communication Studies

Double Minor:

Sociology & Leadership Studies